Haigeia
Healthcare/Medical Brand Identity
Services:
Logo, Branding
Logo, Branding
Client:
BuildDojo Design
BuildDojo Design
Year:
2024
2024
Concept
Haigeia is a fictional medical brand created to represent clarity, care, and modern healthcare values. The brand identity is rooted in simplicity and trust, using a calm green palette and clean typography to communicate wellness, balance, and professionalism.
Challenge
The aim was to develop a brand identity that feels both trustworthy and contemporary — avoiding overly clinical or outdated visuals. The challenge was to strike a balance between medical authority and human warmth, while ensuring strong versatility across digital and print applications.
Solution
The solution combines a minimalist icon and custom wordmark with a clean, modern typographic system using Plus Jakarta Sans and Aeonik. A soft green was chosen as the primary color to evoke calm, renewal, and health. The branding system was designed to be scalable, accessible, and adaptable across packaging, digital platforms, and printed materials — delivering a brand that feels confident, clear, and future-facing.
Concept
Haigeia is a fictional medical brand created to represent clarity, care, and modern healthcare values. The brand identity is rooted in simplicity and trust, using a calm green palette and clean typography to communicate wellness, balance, and professionalism.
Challenge
The aim was to develop a brand identity that feels both trustworthy and contemporary — avoiding overly clinical or outdated visuals. The challenge was to strike a balance between medical authority and human warmth, while ensuring strong versatility across digital and print applications.
Solution
The solution combines a minimalist icon and custom wordmark with a clean, modern typographic system using Plus Jakarta Sans and Aeonik. A soft green was chosen as the primary color to evoke calm, renewal, and health. The branding system was designed to be scalable, accessible, and adaptable across packaging, digital platforms, and printed materials — delivering a brand that feels confident, clear, and future-facing.
