Bather
Body Care Brand
Services:
Branding, Web Design
Branding, Web Design
Client:
BuildDojo Design
BuildDojo Design
Year:
2023
2023
Concept
Bather is a body care brand inspired by quiet moments and simple rituals. The concept draws from the image of fogged glass during a warm bath — evoking softness, warmth, and calm. The identity focuses on creating a sensory experience, where every visual and tactile element feels like a gentle act of care.
Challenge
The challenge was to translate something intangible — stillness, softness, the quiet after steam — into a cohesive brand identity and digital presence. The design needed to express minimalism without feeling cold, and communicate luxury through subtlety rather than excess.
Solution
I developed a visual language built around frosted textures, muted tones, and delicate spacing. Soft gradients and translucent elements reflect the fogged-glass inspiration, while clean typography and understated UI patterns support a calming, editorial rhythm. The result is a brand and website that feels serene, intentional, and deeply human — inviting users into a space of ritual and reflection.
Concept
Bather is a body care brand inspired by quiet moments and simple rituals. The concept draws from the image of fogged glass during a warm bath — evoking softness, warmth, and calm. The identity focuses on creating a sensory experience, where every visual and tactile element feels like a gentle act of care.
Challenge
The challenge was to translate something intangible — stillness, softness, the quiet after steam — into a cohesive brand identity and digital presence. The design needed to express minimalism without feeling cold, and communicate luxury through subtlety rather than excess.
Solution
I developed a visual language built around frosted textures, muted tones, and delicate spacing. Soft gradients and translucent elements reflect the fogged-glass inspiration, while clean typography and understated UI patterns support a calming, editorial rhythm. The result is a brand and website that feels serene, intentional, and deeply human — inviting users into a space of ritual and reflection.
