Let's Chill
Canned Cocktail Brand
Services:
Packaging Design
Packaging Design
Client:
BuildDojo Design
BuildDojo Design
Year:
2024
2024
Concept
Let’s Chill is a bold canned cocktail brand created for the modern, confident woman. Designed to be as stylish and flavour-forward as its drinkers, the brand blends elegance, ease, and a touch of flirt. From brunch to beach days, Let’s Chill is all about crafting moments that are pretty, punchy, and poured to chill — with personality and plenty of vibe.
Challenge
The challenge was to create a visual identity that stood out in a crowded RTD (ready-to-drink) market while staying playful, polished, and unmistakably feminine. The brand needed to feel premium but not pretentious — confident, but not cliché — and appeal to a lifestyle-first audience.
Solution
I developed a vibrant brand identity featuring expressive typography, a confident colour palette, and clever product naming that adds charm and voice to each can. The packaging is clean, bold, and shelf-ready, with a modern elegance that feels fresh and fun. From brand voice to visual styling, Let’s Chill delivers a cocktail experience that’s equal parts cool, curated, and crave-able.
Concept
Let’s Chill is a bold canned cocktail brand created for the modern, confident woman. Designed to be as stylish and flavour-forward as its drinkers, the brand blends elegance, ease, and a touch of flirt. From brunch to beach days, Let’s Chill is all about crafting moments that are pretty, punchy, and poured to chill — with personality and plenty of vibe.
Challenge
The challenge was to create a visual identity that stood out in a crowded RTD (ready-to-drink) market while staying playful, polished, and unmistakably feminine. The brand needed to feel premium but not pretentious — confident, but not cliché — and appeal to a lifestyle-first audience.
Solution
I developed a vibrant brand identity featuring expressive typography, a confident colour palette, and clever product naming that adds charm and voice to each can. The packaging is clean, bold, and shelf-ready, with a modern elegance that feels fresh and fun. From brand voice to visual styling, Let’s Chill delivers a cocktail experience that’s equal parts cool, curated, and crave-able.
